My client was a new hotel. They were looking to create an online booking experience that was simple and based on a deep understanding of their target users.

How can customers book a hotel room online quickly and successfully?

FitFlop recognised that they were not effectively conveying the benefits of their footbed technology. They were concerned that 
the existing information on their website was perplexing to both stakeholders and customers.

Solving FitFlop’s footbed technology problem. Bringing it to the forefront of the customer journey.